Wild Child smoothies that can be packed and sent frozen to school in the morning and will be thawed and ready to drink by lunch. The name says it all so I came with a logo that played upon the positioning of the two “i”s to create something of an exclamation point that captures that energetic lunch time feeling that every school kid knows.

It was important that while the brand is targeted kids it also shouldn’t feel too young or baby-ish in any way. Thats why the look and feel for the packaging was inspired by school notebooks of kids everywhere - playfully layered, haphazardly applied stickers and doodles.

I helped expand the brand system through visualization of the target consumer (kids 8 - 14 y/o), Instagram posts depicting the smoothie in lunch boxes and lockers and through gifs with moving, animated stickers that brought the brand to life.