When tasked with bringing the Orange House brand from its original Taiwanese look and feel to redesign it for the US market, I knew it needed a bold approach. Bucking category norms within the laundry space to bring a fresh and exciting brand that would set it apart from the titans of the industry.

Uncovering valuable insights through consumer validation allowed us to expertly reposition Orange House in an already crowded category.

By providing believable proof points for cleaning effectiveness AND natural ingredients, the design solution appeals to savvy eco-conscious consumers in new and emerging markets.