Tula skincare, powered by probiotic extracts and superfoods, embraces skin positivity and beauty from within.

The brand faced a challenge with packaging uniformity—most products used the same blue, making it hard for consumers to differentiate categories. I developed a secondary color palette to clearly distinguish skin concerns like dry, oily, and acne-prone skin.

These vibrant colors were featured on outer cartons, with subtle accents inside. Specialty products like sunscreens used yellow and metallic foil to stand out from the core palette.