Through a unique curation of artisanal talismans, ritual kits, and space adornments, High Light accentuates the beauty in your every day to bring your spirit higher.

I partnered with High Light to create a branding and visual system that embodies beauty. The logotype is the key element of the visual identity and is typeset in a customized typeface that is feminine while rooted in the classics. A seashell adorns the type with an impossible precision - spirals and fractals, so brilliant and divine.

I created a comprehensive brand style guide to define each touch point of High Light. The ethereal color palette is inspired by classic paintings. The photography is rooted in intimate moments and should evoke a visceralreaction – whether that be happiness, appreciation, bliss, or sadness.

Every element of the brand was considered - collateral, packaging, social media posts, website - and every detail was designed to capture the intimate beauty and emotion of the brand.